If you’re struggling to get your first few clients - you need this
YouTube is FILLED with “make this Automation & sell it for $30K” slop. I hate to say it, but this is just not true. Most “guru’s” are lying to you, and there’s pretty simple proof: If it was this easy to make money, then why are they selling YOU their automation templates/courses?
The reality is it takes much more work, effort, and strategic thinking to sell AI automations, in fact, you’re not even going to be selling AI automations. You’re going to be selling business outcomes.
By the end of this post - I want to change your mind on how you sell - and this simple reframing got my to $3K/mo in 18 days of launching my marketing agency (that RUNS automations in the background)
What was the simple reframing?
I stopped talking about the thing I was making and started talking about the result my customers would get
1. The (Very) Short Backstory
Who the hell am I?
Late 2023: Taught myself how to code & started building in public
Early 2024: Built a SaaS, scaled it to 10K users, and sold it
Mid 2024: Raised $150K at a $1.5M Valuation for my new SaaS and then quit my $100K+ Engineering Job
Now: Multiple pivots later, I launched my full service Agentic Marketing Agency 18 days ago and scaled to 5-figure ARR in 3 weeks.
2. The Problem
I know you’re proud of that 27-node masterpiece that scrapes LinkedIn, fires a personalized Loom, and drops the lead into HubSpot. I’m proud of mine, too!
But let’s look at it from the customers shoes. Imagine you’re the customer, and you get 2 different cold emails:
Which one would you reply to?
Obviously #2 - and you never said n8n or AI automations or the like (frankly, they don’t even care what your backend looks like).
Founders/business owners are looking at - how can they improve XYZ metric (typically, revenue, or time).
Talk in terms of business outcomes - not features, examples
❌ We deploy AI agents to…
✅ We’ll 3× your demo count in 30 days.
❌ Our GPT-4 chain enriches leads
✅ Your reps will open their inbox to 50 warm replies every Monday
3. The Solution
a. Speak Their Language (Money, Not Mechanisms)
Open every cold DM with a cost or growth promise:
“Saw you’re hiring two SDRs. I can double their meeting count without extra headcount.”Strip acronyms unless the prospect already uses them daily.
b. Anchor on Outcomes, Then Reveal the System
Discovery call: Diagnose the revenue gap.
Proposal: List desired business results (KPIs + timelines).
Only after signing do you peel back the curtain on automations—optional, never required.
c. Price Like a Profit Center
Fixed monthly retainer tied to KPI (e.g., $1 500/mo + $X per booked call over baseline).
Avoid hourly rates; you’ll punish yourself for being fast.
Bonus - You want to price so high that your customers scoff at you. Why? Profit is the lifeblood of your business. The more (disposable) money you have, the more you can do with it, and the more you can crush your competition. (I’ve increased my prices by 8X in the last 20 days).
4. Find Your Core Competency
When the AI Automation + n8n hype has died out, what are you going to sell? Not AI Automations anymore… This is why it’s CRITICAL you figure out what your core competence/offering is, and here’s a framework on how to figure that out.
Ikigai - this framework saved me MONTHS of no revenue & a lot of pain.
Simply - it boils down to 4 questions:
What do I love?
What am I good at?
What does the market beg for?
What will actually pay?
(I do this exercise live on the video)
You need to have solid answers for these questions - and it should only take a couple minutes.
If you don’t have an answer (which most of you starting out won’t, and that’s fine) - you need to collect data. This means:
Try things - whatever interests you (whether its coding, marketing, designing, or whatever)
Freelance & Find your own Clients (Upwork, Warm Referrals, Etc)
Do it repeatebly for 6 mos, consistently
Come back to this exercise and do it again
If you’re still fuzzy - you likely need more reps, and that’s fine. Just know, you’ll fail at some things, but thats fine. The whole point is to try many things so you can cut down what you’ve tried (5-10 things) > to what you enjoy doing (1-2 things at most) and start to build a business out of that.
Watch Me Break It All Down
That’s it for this one - Drop a comment below on what you’re struggling with & I’ll help you out!
If this helped, hit subscribe or forward it to a friend
Keep building, keep shipping,
Abishek 🚀